Callaway Golf Company was started by Ely Callaway Jr in 1988. His doctrine was to deliver Demonstrably Superior, Pleasingly Different products, and solutions’. Ely was highly effective in the textiles sector, after boasting the name of Burlington Industries textile president.
He was an enthusiastic golfer and utilized Hickory Sticks clubs. When Hickory sticks started to struggle financially, they hunted investors and approached Callaway. In 1982, having recently sold his vineyards to get a $9 million gain, he consented to buy half of Hickory Sticks and the business was renamed Callaway Hickory Stick USA.
In 1983, Ely transferred the business to California, after becoming president of the business. Then he bought the remaining stocks of the business in 1984 and renamed the firm to its current name in 1988.
After several successful years, Ely resigned as CEO and President in 1996 but continued to play a part in the organization, taking up the position as Chairman of the Board and CEO of Callaway Golf Ball Company — that was a promotional function for every one of Callaway’s products.
But he chose to return to the position in 1998. Ely passed away on 5th July 2001 after a struggle with pancreatic cancer. The position is currently occupied by Ron Drapeau.